The GlowDay Logo

I was recently asked by a friend (whose also in the process of starting a business) where the logo had come from and I agreed to write up a short post on it's story.

Shortly after I had decide to give up my old job at Vision we decided we need to start building a web presence. A pressing reason for this was that I was going to FOWA in London in February and I felt it was important to have business cards on the off chance I would meet people whom I would want to keep in touch with. The @TODO stack looked like this:

1. Find a Domain Name that's available
   
2. Get a Logo Designed
3. Create a Guest Book
   
4. Print Business Cards

I'll post another day about the name, suffice to say it was a major headache. I had been working on a homepage and guest book and had a rough idea of what I wanted...



I though it was pretty cool. Getting DIV elements to sit well in a spiral was not easy. I was slightly inspired by www.fleck.com. Garry was diplomatic and wanted to see alternate designs.
Since the GlowDay team were all still employed it made sense to outsource the work, preferably to somebody with a little more flair for this. We'd had good success with Elance/Rent A Coder style out sourcing in VISION so it was the obvious way to go.

I logged on to Elance and posted a project. We awarded the project to LatinSolutions based on their portfolio, there were others to choose from all at about the same price, $250. I filled in their questionnaire, sent them the design above and they got to work. The plan was to design the logo first and then design the homepage around it, the first four concepts arrived promptly:




















These were all clearly based on the design I had supplied. I said like to see a few more concepts. At this point we decided we liked the Camel Case. We asked LatinSolutions to suggest some more color schemes too. 10 days latter we got the next batch of samples:









We selected the logo that's now on the top of our blog. It's one of the oldest elements of GlowDay. Most visitors seem to like it but please leave a comment if you have an opinion on it.